Why we're charging for software that doesn't exist yet

Most startups would tell you they’re “pre-revenue” until they ship. We’re doing the opposite.

If you subscribe to WeBelieve today, your card gets charged today. Platform access activates when V1 ships — currently targeted for Q3 2026. Until then, you have a founding-customer rate that you keep forever, as long as you stay subscribed.

I want to be clear about what this is and isn’t.

What it is: A way to lock in pricing while we build. Founding customers get the lowest seat rate we’ll ever offer, full stop. When we ship, you have full access — no waitlist, no priority queue, no extra dance.

What it isn’t: A pre-order. We’re not selling you a thing in a box. We’re selling you a subscription to a platform that doesn’t exist yet. If we don’t ship, you get a full refund. If we ship and you don’t love it, you cancel and you’re done.

The reason to do it this way is incentive alignment. If we sold you on a free trial post-launch, we’d be building for the average customer. If we charge founding customers today, we’re building for the people who believed early — and we owe you a real product, on time, that solves the problem you signed up for.

I’ll publish build progress monthly. The first one is up next month. Thanks for being here.

— David